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Amazon Machine Learning

What is it?

Amazon Machine Learning is a service which provides users with a tool to create applications that use machine learning. It is a part of the Amazon Web Services platform, which makes it easily integrate with existing Amazon cloud services. It is also easily scalable.

Machine learning algorithms offered by Amazon Machine Learning are used, for instance, for finding trends, delivering predications based on collected data or recognizing images. Implementation of such algorithms in applications requires specialist knowledge and, consequently, it may be cost- and time-intensive. Yet, Amazon Machine Learning allows developers without specialist knowledge to build “data-driven” applications and use suitable machine learning algorithms in the background.

Amazon Machine Learning easily integrates with data stored in such AWS services as S3 (Simple Storage Service), Redshift or RDS (Relational Database Service). Wizards and tools facilitating API building walk the user through the process of building a predictive model which is then used to analyze newly acquired data and generate predications.

What is undoubtedly a great advantage of the system is the ease with which to build data-based models and then issue a programmer API which may be used both by desktop and mobile applications. Moreover, the service may also operate both in batch mode and in realtime.

What is it used for?

Example uses of Amazon Machine Learning:

Fraud detection

detecting suspicious financial transactions, spam filtering


recommending content suited to particular users, predictive content loading, improving UX application

Targeted marketing

allocating appropriate advertisements to users, choosing appropriate marketing campaigns based on user profiles, cross-selling, up-selling

Content classification

categorizing documents, allocating documents to individuals (e.g. connecting candidate CVs to HR departments)

Resignation forecasting

finding subscribers who may unsubscribe, finding clients who may switch from a free plan to a paid subscription

Customer service

predictive forwarding of messages from clients (e.g. directly to an appropriate department based on message content), social media analysis.

Our experience

BlueSoft successfully uses the Amazon Machine Learning technology at its clients representing a variety of industries (e.g. financial, telecoms or life science), while our expertise allows us to fully utilize its possibilities.

Our company has ample experience in the realm of business analysis, which helps our clients choose appropriate issues that can be improved using machine learning algorithms and then deploy them with the help of our team of experienced developers, analysts and architects.

Amazon Machine Learning is a platform which, if used properly, is highly beneficial to organizations, while a team with extensive Data Science knowledge may extract much business value from the data at hand.

BlueSoft has successfully implemented many projects in this area. We will happily present our portfolio directly as well as answer more questions about technology itself and benefits to be brought by its implementation.

See other technologies, which we use in this area

Machine Learning