Communication Engine For ING Bank Śląski

ING, as one of the biggest banks in Poland, took it upon itself to face the challenge of structuring and uniforming operational communications with its clients over a variety of communication channels.

The objective was to create a common denominator in the form of a uniform and common language semantics as a business event determining the final communication sent to the client.

What was of key importance from the business point of view, apart from standardizing the operational communications, was the possibility of adding marketing content to the communications regarding the aforementioned processed events. Due to the fact that client satisfaction is our top priority, we approached the task with full openness and commitment.

BlueSoft created a flexible and efficient solution based on the Kafka database which can be vastly and freely adjusted in the course of further development with new functionalities and communication channels.

Because we were working to a very tight schedule, BlueSoft team paid particular attention to using all resources efficiently. The agile approach to completing each functionality ensured particular project stages adding new communication channels and functionalities to be completed in a timely fashion and to the client’s specifications.

What was of utmost importance in the course of the project was efficient and seamless cooperation between BlueSoft and ING. Despite the distance between the teams and key project participants, we were able to prove that we can complete large-scale solutions with a dispersed team.