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jAIn: AI platform supporting leadership development at Biedronka 

Industry

Retail

Service

AI Services

Completion date

Challenge

As the largest retail company in Poland, Biedronka faces a unique challenge:

How to effectively and consistently develop the leadership potential of thousands of employees at various levels of the organization. “The Leadership Potential Review – MDR” process required a modern tool that would not only streamline HR operations but also provide real support in creating and implementing individual development plans. 

The organization needed a solution that would: 

enable large-scale personalization, 

support managers and employees in development dialogue, 

integrate with the existing e-learning platform (EduAkcja),

and at the same time be intuitive, engaging, and scalable. 

Solution

In response to this challenge, the jAIn platform was created – an AI-powered HR system.

The concept and content were developed by Biedronka’s Learning and Development team, while BlueSoft was responsible for the comprehensive technological implementation – both on the backend (including AI modules) and the frontend layer of the application, covering UX and UI. 

Key features of jAIn:

  • The AI Assistant engages in dialogue with the employee, learning about their needs and development goals, and then generates a plan in line with the 70/20/10 principle, which involves learning through experience (70%), from others (20%), and self-study (10%). 
  • Integration with EduAkcja – the system automatically recommends suitable training courses and allows for immediate registration. 
  • Management and HR module – facilitates plan verification, progress tracking, and feedback management. 
  • Personalization at every stage – from specifying the direction of development to tracking the implementation of individual steps. 

Results

The first few weeks of the system’s operation showed: 

  1. increased employee involvement in the process of planning their own development, 

  2. greater consistency and transparency of development plans across the organization, 

  3. relief for managers, who gained clear tools to support their teams, 

  4. and the ability to scale the process to future development initiatives.

As a result of jAIn, Biedronka has taken a milestone step to modern, automated HR, placing technology at the people’s service. 

Client’s view

“The collaboration was characterized by the high level of commitment of the project team and careful analysis of our needs, which allowed them to deliver precisely tailored and effective solutions.”

Łukasz Garstecki Development Senior Manager, Biedronka

“Each of our ideas was immediately reflected in the platform’s solutions, making the collaboration extremely smooth and effective.”

Mateusz Kuligowski Development Manager, Biedronka

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